A Marketing Tip that Will Save You From the Lions

Someone recently told me that they would be most interested in being encouraged in the area of marketing.  So let’s dive in from the beginning given that this will be a well featured topic in many posts. Marketers usually start with a Strategic Marketing Plan, which is virtually a roadmap of what should be done to best convey the value of […]

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Even God Cares about Branding

I recently had the privilege of speaking at the Lehigh Valley Elite Meeting and enjoyed some of the looks I got from people when I told them that even God cared about branding. It’s true. Think back to the story of Moses found in Exodus 24-31; 35-40. God took a body of people from Egyptian […]

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Step Up, Step Forward

So as many of you know, DESIGNS by Rashada is a part time endeavor that follows the heels of a full time “client”, Walker Technical Company, where I do not only design work, but IT services as well.  I began working at Walker straight out of college.  I could work my day job and still […]

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A new year: fresh with no mistakes in it yet

I’ve had this picture up as my Facebook cover for a while because it was my subtle way of announcing the official logo for DESIGNS by Rashada.  The end of 2012 brought with it the close of my marketing class and with all of Christmas upon me, I took a very much needed hiatus. Now […]

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From Comp to Core

My client’s business, “Rally Comp”, has now become “Rally Core”. Apparently, there is a similar company in Sweden (I believe) that is now branching out internationally and encroaching on the US “Rally Comp” name front. I must say though, that he’s handled the transition beautifully. The update to the website was a quick one, two, […]

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