Marketing to Mission
Lauren Allegrezza Krupp and I have worked on numerous projects together while she built her company. One of the first is near and dear to my heart – helping her update her branding.
Lauren wanted her logo to feel more professional and yet still include an arrow, a graphic visual that her logo was already using. We worked as a team as Lauren gave input on her favorite color palate which we developed into her brand’s flagship plum and gold as well as the character of the font that we ultimately chose for the business.
Many collaborations followed as we continued to elevate each visual that reached Marketing to Mission’s audience of fellow business owners. A few of the key projects are displayed below.