Evans Abstract

When Lisa was moving to a new Title company, Evans Abstract, she excitedly approached me about creating an announcement card for her previous clients. She was inspired by a meme that she’d seen on social media and we created her card in her colors utilizing a chalkboard. Her employer liked the idea of publicly welcoming her to the team and had a card designed to send to the company’s current clients.

Evans Abstract has become a favorite account as we were later able to work together on revitalizing their brand image based on the look and feel of that company card. Lisa does, however, maintains her fabulous style when sending out personal correspondence on behalf of the company.

For the Christmas Cards, we decided on an illustrative style to convey the look of “a sassy yet sophisticated lady and her dachshund”. Lisa liked the idea of a pile of presents so that she could express the concept, in a clever way, of increasing the amount of their future contracts. We incorporated the gifts, the dog, and the lady into a glamorous wintry scene, complete with glitter. This is the balance of style we tap in to with each project whether from Evans Abstract or directly from Lisa.