Home: A Website Case Study

A website is an online home for your brand.  I should look at your website and know something about your brand.  As I mentioned before, your brand is your reputation at every point of contact with your prospective buyers. Pink Stiletto Cosmetics asked me to redesign their shopping cart site to look and feel like the […]

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Design Case Study: It’s Deeper Than We Think

Design in its simplest form is often profound.  Think of how complex an Apple product is; but most people realize that the visuals all come together in a unified message. I recently had the pleasure of working on author Paula Casill’s latest book cover.  She was clear on the tone and feel that she wanted […]

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Even God Cares about Branding

I recently had the privilege of speaking at the Lehigh Valley Elite Meeting and enjoyed some of the looks I got from people when I told them that even God cared about branding. It’s true. Think back to the story of Moses found in Exodus 24-31; 35-40. God took a body of people from Egyptian […]

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