From Comp to Core

My client’s business, “Rally Comp”, has now become “Rally Core”. Apparently, there is a similar company in Sweden (I believe) that is now branching out internationally and encroaching on the US “Rally Comp” name front. I must say though, that he’s handled the transition beautifully. The update to the website was a quick one, two, […]

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A new year: fresh with no mistakes in it yet

I’ve had this picture up as my Facebook cover for a while because it was my subtle way of announcing the official logo for DESIGNS by Rashada.  The end of 2012 brought with it the close of my marketing class and with all of Christmas upon me, I took a very much needed hiatus. Now […]

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Step Up, Step Forward

So as many of you know, DESIGNS by Rashada is a part time endeavor that follows the heels of a full time “client”, Walker Technical Company, where I do not only design work, but IT services as well.  I began working at Walker straight out of college.  I could work my day job and still […]

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Even God Cares about Branding

I recently had the privilege of speaking at the Lehigh Valley Elite Meeting and enjoyed some of the looks I got from people when I told them that even God cared about branding. It’s true. Think back to the story of Moses found in Exodus 24-31; 35-40. God took a body of people from Egyptian […]

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3 Quick Tips on How to Deal with Your Competition

Have you ever seen this scenario:  You’re at an event, mingling with other entrepreneurs and business people.  Someone asks you what you do, and you tell them.  Their immediate response is “Oh, that’s a tough tough business!” or “What makes you different than all of the other people doing the same thing?” I have had […]

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How to Build a Business Community

“No man is an island”.  I had to learn this lesson early on.  The one woman band gets tired very quickly and I do mean super sleepy.  God’s form of math is all about multiplication and we can see that within the world that we live in.  One seed is planted and through a partnership […]

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Design Case Study: It’s Deeper Than We Think

Design in its simplest form is often profound.  Think of how complex an Apple product is; but most people realize that the visuals all come together in a unified message. I recently had the pleasure of working on author Paula Casill’s latest book cover.  She was clear on the tone and feel that she wanted […]

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Home: A Website Case Study

A website is an online home for your brand.  I should look at your website and know something about your brand.  As I mentioned before, your brand is your reputation at every point of contact with your prospective buyers. Pink Stiletto Cosmetics asked me to redesign their shopping cart site to look and feel like the […]

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